Reading text on a computer screen is 30% slower than on paper.

70% of designers happen to be surprised with the difficulties users experience on a website. That is exactly why we always listen to users and get to know their needs.

Many clients need assistance in defining their business objectives. We help to transform plans into real actions.

Making a website prototype allows to reduce costs and time devoted to its implementation by more than a half.

A well-designed interface should look good. That is why we care about aesthetics and design to go in line with the latest trends.

A call-to-action element designed as an arrow symbol can increase conversion up to 20%

Every confused user closes the browser.

Higher conversion, more clicks, more time on the site – these are just a few benefits of improving your website usability.

The user clicks no more than three times to find what interests them.

Every sixth user does not find the desired information on the website.

70% of users abandon the shopping cart before finalizing the purchase.

32% of the Internet users think that the professional layout is the key factor on whether to trust the website.

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1. Strategy

While designing a website, users are the most important for us. Before the process starts, we get to know their needs.

Personas
A persona is representative model of a target group. A well-defined and distinctive persona is created to remind us at each stage of the design process, for whom we create the website.
  • Anne

  • Julia

  • John

  • Mark

  • Tom

Anne

Search engine

I am looking for a hotel in a good location and with the possibility of cancelling the reservation with no extra charges.

Skills and knowledge

A cautious mother. She plans holiday well in advance, so she chooses offers with the possibility of free cancellation. She has recently discovered the advantages of online booking.

Goal

To book a hotel room for the whole family for a long weekend in May.

Julia

Device interface

Handling the parking meter takes me so long that I could be fined twice!

Skills and knowledge

Perpetually late businesswoman. Having no time to read the parking meter, she captures only the most important information. She is scared of complex electronic devices.

Goal

To pay a two-hour parking fee in the city center and print out a parking ticket.

John

E-commerce

I do not like wasting time for consideration. I want to make a purchase and get out of the store as quickly as possible.

Skills and knowledge

Bargain hunter. Always looking for the lowest prices and reducing the cost of shipping. He appreciates the convenience of quick on-line shopping.

Goal

To buy the cheapest laptop in the shop with personal pickup option.

Mark

Banking system

I hate to make a transfer with my bank. Unfortunately, I have to pay my suppliers.

Skills and knowledge

Conventional in approach. Low cost is the only reason why he transfers money using on-line banking system. International money transfer is too expensive for him to make in a bank branch.

Goal

To make a transfer in foreign currency into the Chinese supplier’s account.

Tom

Web application

I need an application for creating invoices easily and automatically.

Skills and knowledge

Bureaucracy opponent. He hates paper documents and solves all issues online. Free time is the most important value for him and he devotes it to his passion for sailing.

Goal

To create an invoice for the customer using the web-based application for invoicing.

User path
The steps that user takes to achieve the desired goal - to buy a product, to find information, or to order service. Defining paths before the design process allows you to focus on the key stages on the path to conversion.

Analysis of the business context

Analysis of business objectives

Business workshops with our customer are crucial for clarifying website’s business objectives. They allow us to opt for the best solutions in the design process which will help accomplish objectives and optimize profit.

Benchmark

A thorough analysis of competitive service websites can identify the strengths and weaknesses of our client’s website. This indicates which areas you need to focus on in particular in order to gain the advantage over competitors and use their weaknesses.

User needs analysis

Before creating the website, we get to know not only business objectives, but users’ needs as well. We learn what is the most important to users, what helps them and what makes it difficult for them to perform certain tasks.

2. Interaction design

Well-designed interaction determines whether users will return to your website.

Information architecture

Well-designed information architecture is necessary to allow users to quickly and intuitively find the desired information. It saves their time, facilitates achieving their aims and provides them with a feeling that the website has met their expectations.

Good information architecture:

  • site navigation is easy to understand and can be found easily by the users,
  • information is clearly divided, and users have no doubt which category to choose.
Mockups and prototypes

Mockups and prototypes

Mockups allow you to visualize the initial ideas for your website. You can test different solutions and systems interfaces avoiding unnecessary costs. A prototype, which is advanced and clickable version of a mockup, reflects the vision of the final product.

Why use mockups and prototypes:

  • high flexibility in the implementation of changes in the project,
  • savings in the implementation of amendments,
  • a possibility of carrying out usability tests before website launch.
Design

Design

The way your website looks is one of the key factors affecting its usability. We make sure that the websites we design not only have a modern look, but are also clear and legible. Good integration of the various elements of the website highlights the most important information and facilitates navigation.

Features of good design:

  • goes hand in hand with usability,
  • helps to expose the content,
  • contains as few elements as possible,
  • is consistent and perfect in every detail.
Information architecture

3. Research

The analysis of quantitative data is an inseparable supplement of the information obtained in usability tests. With this combination you not only know how users interact with your site, but also why.

Statistics

The analysis of website’s statistics provides a lot of valuable information to supplement usability tests. Tools like Google Analytics allow us to track how users reach your site and how they use it.

The statistics analysis shows:

  • traffic sources,
  • what keywords lead users to your website,
  • how much time they spend on which site,
  • which group of users has the highest conversion,
  • which stage makes you lose most of your potential customers.

Usability tests

Testing the website with users is the key to improving its usability and to make it user-friendly. Usability test is the best way to observe exactly how users use the site and what is difficult for them.

What will you gain by implementing the test results?

  • More registered users,
  • conversion rate improvement,
  • more transactions on the website,
  • saving time and money on implementing changes,
  • increase in users’ satisfaction.

Eye tracking

Gives the information about the areas of user focus and the sight path, shows the areas and graphics of the website which attract user’s attention and which remain unnoticed. This allows to plan the most effective layout.

Eye tracking makes it easier to choose:

  • the most effective ad,
  • the best landing page,
  • optimal arrangement of content on the site,
  • the most eye-catching call-to-action.

4. Conversion optimization

Conversion rate optimization is the process which can bring profits to both: your business and website’s users. Users will be able to more easily accomplish their tasks, and you will achieve more profit.

What is the conversion optimization?

The main goal of the process is to persuade the largest possible number of visitors on the site to achieve the objective that allows you to generate a profit. The conversion rate shows how many visitors of your site are encouraged to make a purchase, download a program or click on a specific link. The first step on the way to optimize conversion is to improve usability of the most important areas of the website. Then we improve communication by enhancing persuasiveness – users cannot have any doubts where to click and what action to take.

What will you gain
by conversion optimization?

  • With the same number of users, you obtain a higher transactions rate,
  • without additional investments in advertising, you get more sales,
  • your advertising campaigns are intensified and more effective.

E-commerce

Our activities in improving e-commerce usability lead to enhancement of the purchase process from the very first step, in which a user is viewing a range of products, down the last step – payment. Thanks to this process visitors more often become clients of the website.

What can you gain from working with Simply User:

  • increase in the number of registered customers,
  • increase in the number of transactions and their value,
  • decrease in the shopping cart abandonment,
  • increase in conversion rate.

What do we do?

  • conversion optimization
  • usability audits
  • usability tests
  • eye tracking
  • mockups and prototypes
  • statistics analysis
  • personas

Financial and transactional systems

We optimize trading systems of banks and financial institutions in such a way that it enables their clients efficient and intuitive usage. Improvement in usability leads to a quicker performance of tasks and greater user satisfaction.

What will you gain from working with Simply User:

  • reduce in costs of customer support (e.g. call center),
  • quicker task performance on the website,
  • confidence growth with your customers,
  • increase in customer satisfaction.

What do we do?

  • usability tests
  • usability audits
  • eye tracking
  • statistics analysis
  • mockups and prototypes
  • graphic design

Portals and vortals

Portals and news websites keenly compete for the Internet users’ attention. Even the most attractive content without proper functionality and graphic design can fail to attract the expected number of users and generate satisfactory profits from advertising. Our work will help improve the user's interaction with the website, and thus better accomplish your business objectives.

What will you gain from working with Simply User:

  • increase in the number of page views per user,
  • longer time spent on the website per user,
  • increase in the website range,
  • advertising revenue growth.

What do we do?

  • statistics analysis
  • usability audits
  • usability tests
  • eye tracking
  • graphic design
  • mockups and prototypesy

Web applications

Usability of a web application is a factor that determines its success or failure. We design and improve the usability of on-line applications starting from the user's needs, focusing on the clarity and simplicity of its use.

What will you gain from working with Simply User:

  • avoid costly amendments after implementation,
  • save programmers’ time,
  • increase in the number of users,
  • quicker task performance in the application,
  • greater customer satisfaction.

What do we do?

  • conversion optimization
  • statistics analysis
  • usability audits
  • usability tests
  • eye tracking
  • graphic design
  • mockups and prototypes

Mobile applications

Smartphones, tablets, and other mobile devices applications should be easily and quickly used. We design the interfaces of mobile applications, which can be used both to check public transport timetables and to carefully read the financial report of a listed company. Users’ comfort and satisfaction is the most important in all cases.

What will you gain from working with Simply User:

  • selection of the best solutions, thanks to usability tests,
  • saving time and money during implementation,
  • greater customer satisfaction,
  • quicker task performance in the application.

What do we do?

  • mobile eye tracking
  • usability audits
  • usability tests
  • graphic design

Interfaces of information kiosks

Thanks to technological progress we can greatly facilitate the repetitive daily activities. However, if we do not want the use of a parking meter, ticket machine or information kiosk to become a nightmare – these devices must be intuitive and have well-designed interfaces. We are able to combine ease of use with simplicity and aesthetics.

What will you gain from working with Simply User:

  • intuitive usage of information devices,
  • quicker task performance,
  • greater user satisfaction.

What do we do?

  • mobile eye tracking
  • usability audits
  • usability tests
  • mockups and prototypes
  • graphic design

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Laboratory

Equipped with necessary hardware and software room where participants of the research perform tasks prepared for usability and eye tracking tests – friendly atmosphere of the lab is essential to ensure comfort and natural behaviour.

Eye tracker

Allows us to track the eye movement during website tests, ads and videos.

Portable eye tracker

Used in research on mobile devices (smartphones and tablets) or in outside-the-lab research (in shops, museums etc.)

Morae®

Software used to capture and record on-screen activity of participants of usability tests.

Observatory

A separate room with one-way mirror, in which the observer is closely following the usability or eye tracking tests. The observatory is equipped with computers and TV displaying preview form the camera recording participants, so that every little detail can be observed.

One-way mirror

SMI software

A package of applications, which enables advanced analysis of the data collected during the usability and eye tracking tests.

Our team

  • Mobi

    Mobi

  • Marcin Czaja

    Marcin
    Czaja

    Lead UX

  • Katarzyna Żyła

    Katarzyna
    Żyła

    CEO

  • Jacek Mrożek

    Jacek
    Mrożek

    Senior UX Designer

  • Rafał Bochniak

    Rafał
    Bochniak

    Graphic Designer / Illustrator

  • Piotr Nalepa

    Piotr
    Nalepa

    UX Designer

  • Marcin Stachów

    Marcin
    Stachów

    UX Designer

  • Jacek Serwański

    Jacek
    Serwański

    Junior Interaction Designer

  • Ernest Gracz

    Ernest
    Gracz

    Junior UX Researcher

  • Piotr Gnus

    Piotr
    Gnus

    Python/Django Guru

  • Dominik Biel

    Dominik
    Biel

    Angular/React Dev

Mobi Marcin Czaja Katarzyna Żyła Jacek Mrożek Rafał Bochniak Piotr Nalepa Marcin Stachów Jacek Serwański Ernest Gracz Piotr Gnus Dominik Biel

Mobi

Marcin
Czaja

Lead UX

Designing is like milk and cookies. A tasty mix of hardware and software.

Katarzyna
Żyła

CEO

Impossible we charge twice as much

Jacek
Mrożek

Senior UX Designer

...

Rafał
Bochniak

Graphic Designer / Illustrator

Design is a delight in the world of numbers

Piotr
Nalepa

UX Designer

Smart UX’s simply...simple

Marcin
Stachów

UX Designer

Good design is as little design as possible - Dieter Rams

Jacek
Serwański

Junior Interaction Designer

People ignore design that ignores people

Ernest
Gracz

Junior UX Researcher

Looking for the right questions

Piotr
Gnus

Python/Django Guru

Real programmer has blood type C.

Dominik
Biel

Angular/React Dev

...

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X

Złote wyprzedaże

Naszym zadaniem było przygotowanie interfejsu pozwalającego Internautom dokonywać zakupów w przyjemny i wygodny sposób. Zadbaliśmy też o stronę wizualną witryny, dopasowując gustowną grafikę do eleganckich towarów oferowanych w serwisie. Naszym zadaniem było przygotowanie interfejsu pozwalającego Internautom dokonywać zakupów w przyjemny i wygodny sposób. Zadbaliśmy też o stronę wizualną witryny, dopasowując gustowną grafikę do eleganckich towarów oferowanych w serwisie. Naszym zadaniem było przygotowanie interfejsu pozwalającego Internautom dokonywać zakupów w przyjemny i wygodny sposób. Zadbaliśmy też o stronę wizualną witryny, dopasowując gustowną grafikę do eleganckich towarów oferowanych w serwisie.

Naszym zadaniem było przygotowanie interfejsu pozwalającego Internautom dokonywać zakupów w przyjemny i wygodny sposób. Zadbaliśmy też o stronę wizualną witryny, dopasowując gustowną grafikę do eleganckich towarów oferowanych w serwisie. Naszym zadaniem było przygotowanie interfejsu pozwalającego Internautom dokonywać zakupów w przyjemny i wygodny sposób. Zadbaliśmy też o stronę wizualną witryny, dopasowując gustowną grafikę do eleganckich towarów oferowanych w serwisie. Naszym zadaniem było przygotowanie interfejsu pozwalającego Internautom dokonywać zakupów w przyjemny i wygodny sposób. Zadbaliśmy też o stronę wizualną witryny, dopasowując gustowną grafikę do eleganckich towarów oferowanych w serwisie.

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